Connected TV (CTV) is transforming the digital marketing and advertising experience. CTV advertising refers to the practice of delivering targeted advertisements to viewers through internet-connected TV devices or smart TVs. With CTV, viewers can access a wide range of content from popular streaming platforms like Amazon Prime Video, YouTube, Netflix, and Hulu.
This medium is highly customized and works off consumer lifestyle and online behavior, making the advertising possibilities endless.
TV ratings are dropping while connected television provides a new medium to growing an audience that isn’t watching live TV.
- 51% of global marketers are planning to increase their CTV spending in the coming year.
- 46% of adults watch TV on a connected device each day.
Prices from $2,500/month
Management fee from $500
For proposal and additional information please contact
Jeffrey Miller 917-804-7602 | jmiller@milleraa.com
or
Tina Maltese 212-699-6076 | tmaltese@milleraa.com